Willy Shine is a former bartender and bar manager who currently serves as the brand meister for Jägermeister. He is a member of the Liquor.com advisory board.
In his role with Jägermeister, Shine travels the country to lead development of the brand’s trade education programs. Before working with Jäger, Shine was the national brand ambassador for Appleton Estate Jamaican Rum.
In addition to his ambassador role, Shine runs Willy Shine Consulting, a full-service company that provides bar and restaurant consulting, bartender training, liquor sales education, live experiences and cocktail events. He is also a member of the Beverage Alcohol Resource and BarSmarts programs.
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