Willy Shine

Title: Brand Meister at Jägermeister

Location: New York

Willy Shine is a former bartender and bar manager who currently serves as the brand meister for Jägermeister. He is a member of the Liquor.com advisory board.

Experience

In his role with Jägermeister, Shine travels the country to lead development of the brand’s trade education programs. Before working with Jäger, Shine was the national brand ambassador for Appleton Estate Jamaican Rum.

In addition to his ambassador role, Shine runs Willy Shine Consulting, a full-service company that provides bar and restaurant consulting, bartender training, liquor sales education, live experiences and cocktail events. He is also a member of the Beverage Alcohol Resource and BarSmarts programs.

About Liquor.com

Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate anyone—and everyone—interested in what happens in the glass and out of it.

Dotdash is among the largest and fastest growing publishers online, and has won over 50 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, MyDomaine, Lifewire, TripSavvy, Liquor.com, and TreeHugger.