Gin has been the drink of choice for statesmen, soldiers, WASPs and even the working class. It has a colorful and dramatic history, which rivals that of any other alcohol. And that’s not to mention the fact that the spirit is once again in vogue and a favorite of mixologists around the world.
While the origins of the clear liquor are somewhat debatable, several hundred years ago, someone, most likely in Holland or Belgium, began to infuse alcohol with juniper berries and a variety of other botanicals. (This spirit was arguably the first flavored vodka.) Gin is still made this way today, and each brand has its own recipe and techniques for infusion. While all gin has some juniper flavor, the other botanicals can include a wide array of herbs, vegetables, flowers, fruits, spices and even tea.
While gin is now a good seller, it was wildly popular in England in the 18th century. By 1720, an estimated 25 percent of all London households produced or sold gin. Fast-forward to the dark days of Prohibition, and gin was once again highly sought-after. The spirit could be made easily and quickly, even in a bathtub. The botanicals also helped to make rough alcohol somewhat more palatable.
Much of the gin sold today, including Beefeater, is the so-called “London dry” style. But there are actually several other varieties, including Plymouth and old Tom, as well as the malty Dutch gin cousin genever, which has just recently been reintroduced to the American market. HOW TO DRINK GIN:
It’s hard to imagine the world of mixology without gin. The spirit is essential for numerous classics. While there are just too many gin drinks to list here, we did have to include at least one reference to the Martini and the Gin & Tonic. Gin’s complex flavor also works very well with citrus and, of course, with both dry and sweet vermouths.
This Island Is the World’s Most Surprising Place to Drink Gin & Tonics
Hint: It’s Caribbean.
Gordon’s Is Recruiting Gin Tasters
Gordon’s gin is looking for tasters to lend their thoughts on three new summer 2018 flavors.
Where Do You Go to Hire a Master Distiller? Check the Accounting Department.
There is talent hidden everywhere.
If You Love Gin & Tonics and Coffee, Starbucks Just Made Your Dreams Come True
The sparkling, non-alcoholic beverage is served as a twist on a gin and tonic.
Gin & Tonic Easter Eggs Are About To Become Your New Favorite Spring Treat
Treat Kitchen recently debuted its gin and tonic easter egg—a white chocolate egg flavored with the classic gin cocktail.
Gin & Tonic Marmalade Is Here To Save Your Breakfast From Boring
London-based online retailer Firebox is taking marmalade to the next level with its gin and tonic spread.
The Key to Being a Badass Bartender in Los Angeles? Ignore Hollywood.
Ryan Wainwright likes to buck the norm.
There’s Tea in a Bunch of New Spirits. What’s That All About?
Getting steeped in the new trend.
Jason Seele Will Represent the US at the MIXLDN Global Finals
This has been the biggest year yet for Beefeater MIXLDN, with 34 countries participating in the prestigious competition. Thousands competed, but only 31 bartenders are moving on to the global finals in London. San Jose, Calif.’s Jason Seele will represent the United States, and if his genius signature cocktail is any indication, he has a […]
How Do You Build a Bar Program Around Ingredients That Taste Different Every Day?
Carefully. That’s how.
The World’s First Gin Spa Is Now Open
Liquor and health are no longer enemies in the same sentence.
Sober Bartenders Say They Feel Great. But Does Not Drinking Hurt Their Business?
But it comes at a cost. Sometimes.
Everything You Need to Know About the Drinks That Could Save Your Morning
They’re called elixirs. They’re ready to set you right.
This Bartender Is Making Wood-Fired Cocktails. But How Do They Taste?