Since the brilliant market push of “rosé all day” launched about five years ago, summer imbibers have been obsessed with downing pink wine all season long. And the love for the drink hasn't stopped at that rooftop soiree or girls' night. Plenty of bartenders have also succumbed to rosé’s allure, using it as a building block in cocktails.
"Rosé works very well in cocktails because it’s a very refreshing beverage on its own," says Auriela Nossa, a bartender and the brand manager for The 86 Co. "Think of the typical notes that come up when sipping on rosé: floral notes, red fruits, melon. These can accentuate sours, spritzes and so on."
Rosé All Day
The Rosé All Day by Jones is a delicate marriage of sweet white rum, orange, pomegranate and rosé liqueurs, a dash of lemon and, of course, that pump of pink wine. "We chose to highlight the floral and fruit aspects by adding rosé liqueur with rhubarb bitters to balance it out," says Jones. "I'm in love with everything floral, and that's why I like using rosé in cocktails, because it's the only wine that embodies that to me and it's fun to play around with."
At first, the heavy pour of tequila seems to take over this pink drink created by Jaime Salas, the national Milagro tequila brand ambassador, but that's just one layer. Once the spice of that spirit peels away, the fresh watermelon juice comes forward, carried on the bubbles of the floral sparkling rosé. This is the kind of drink that could easily replace the Margarita at a backyard barbecue, if anything for the complexity and festive color. Make it by the glass, or multiply the recipe by 10 and make a pitcher of the drink. You won't regret it (at least not in the moment).
Creator Steinberg suggests using Sassetti vino spumante rosé, his favorite sparkling rosé from Italy. Of course, he says, any quality pink bubbles will do to make this flower-forward, sweet, tart and festive cocktail. Aside from the rosé, the use of Nikolaihof elderflower syrup is a key ingredient to help give it a romantic tinge—something you can imagine tasting in the garden of a queen. Another suggestion to give the drink a bit of a kick: Add an ounce of cucumber gin like Hendrick’s to help enhance both the booze level and that pretty floral essence.
"This is a light and refreshing cooler that has enough oomph with the vodka but is still sessional," says Nossa. "The wine I use [My Essential Wine] is from our family friend Richard Betts, but this cocktail would be awesome with most rosés." Try it out with various types of rosé and see what you like, and while you do, enjoy the nuances of fresh berry, basil and lemon that help brighten this warm-weather sipper. Served in a tall glass filled with ice, the Provence Cooler can be sipped after a long day gardening, at your next soiree or anytime you want a refreshing but complex tipple.