Do you know what would convince you to buy a specific brand of liquor? Maybe it’s a spirits-loving friend, a spur-of-the-moment decision at the liquor store or hours spent tasting different spirits in bars. Or, perhaps it’s a well-made ad? Advertisers spend huge amounts of time and money making sure we remember their brands, whether by a singular bottle design or the (supposed) quality of the liquid that’s in it. We’ve already explored what we think are ten of the best print ads of all time. But we couldn’t possibly leave out television. Nothing may be so memorable as a funny, relatable or touching television spot. We found ten of the best TV ads that have aired in recent years. Just try not to chuckle. Tell us: Do any of these ads make you want to buy the booze?
This artisan tequila may best be known for its connection with super-star George Clooney, who is co-owner of the brand, along with nightlife entrepreneur Rande Gerber. The commercial features Clooney and Cindy Crawford, famous supermodel and Gerber’s wife, enjoying a bottle of Casamigos. What could possibly go wrong? Quite a bit, it turns out. Watch Casamigos’ ad here.
Mila Kunis wasn’t someone we expected to take such a keen liking to bourbon. But, earlier this year, Jim Beam launched a campaign featuring the actress (we assume that’s all on hold now that she’s pregnant) and put her to work. Our favorite ad of the series shows the actress preparing her own bourbon barrel, which she promises she’ll come back for in a few years once it’s ready. Share some with us will ya, Mila? Watch Jim Beam’s ad here.
Part of the reason we indulge in drunken nights out with friends is for the stories we can tell later (after the hangover has subsided), right? Well, that’s what actor Kiefer Sutherland is encouraging you to do in this Jose Cuervo ad. We don’t recommend drunken tattoos though. That rarely turns out well. Watch Jose Cuervo’s ad here.
We LOL’d at this ad. Clearly, walking on a barrel to get to work every morning would be a highly inefficient way to get around, but we do appreciate the dedication to making great whiskey—though we’re still unsure about the pre-made rum and Coke being promoted. Watch Woodstock Bourbon’s ad here.
Karate; spiced liqueur; a hair salon: They're like three peas in a pod. Southern Comfort takes over-the-top advertising to new levels with this ad featuring a middle-aged man in hair foils putting on a show for a group of ladies in hair-dryer chairs. Ridiculous, but impossible not to laugh. Watch Southern Comfort’s ad here.
Mixing your cocktail