Memorial Day weekend is upon us, marking the unofficial start of summer, which is arguably the best season for drinking. And just as there must be a song of summer everyone’s dancing to, there’s invariably a drinking trend or two that dominates the warm weather season. This is what we predict to be most popular this year.
This one is definitely not new, but it's taking a few new forms this year, most notably in the form of kegs. That’s right—you can now get your delicious pink drink delivered in a 19.5-liter keg (the equivalent of 26 bottles) right to your door for $240. If you’re rosé-ed out, you can also get kegs of chardonnay, white merlot, sauvignon blanc or a red blend from Bridge Lane, a wine label based in Long Island, N.Y. If a keg is a bit aggressive, you can also indulge your craving with a 40-ounce bottle or in boozy seltzer form.
Part of the seltzer appeal might just be the ease of drinking out of a can. As we saw last year with more canned craft cocktails coming on the market, the trend continues this year with plenty more summery drinks available in the convenient packaging. Malibu is making a canned Piña Colada, and Novo Fogo Sparkling Caipirinha is bringing a lesser-known cocktail to the forefront. There are so many more that we can barely keep track.