Loosely translated, a boulevardier is a man-about-town. The cocktail by the same name was created by Erskine Gwynne, the publisher of “Boulevardier,” a magazine for expats living in Paris in the 1920s. It’s a tidy story, just like the drink it inspired. Employing whiskey, vermouth and Campari, the Boulevardier is both adaptable and adored for its balance of bitter, boozy and sweet. Choose your ingredients wisely. The best Boulevardier, like the best Negroni, hinges on a happy marriage between base spirit and vermouth.
- 1 1/4 ounces bourbon or rye
- 1 ounce Campari
- 1 ounce sweet vermouth
- Garnish: orange twist
Add all ingredients into a mixing glass with ice and stir until well-chilled.
Strain into a rocks glass over fresh ice.
Garnish with an orange twist.