San Francisco, CA (July 13, 2015) — Liquor.com, the world’s largest cocktails–and–spirits-oriented publication, now reaches more than one million email subscribers.
Since last year (July 2014), the company’s email subscriptions have grown 180% to more than one million subscribers, solidifying Liquor.com’s standing as the largest lifestyle publisher with a focus on beverage alcohol. As part of that email subscriber list, Liquor.com also reaches more than 30,000 professional bartenders each month.
“We are thrilled about the significant audience growth we have seen over the last 12 months. During that same time period, Liquor.com has also nearly tripled its audience reach organically, with email subscribers as a core focus,” says Kit Codik, Liquor.com founder and CEO. “Reaching more than one million discerning drinkers by email is quite an achievement for us, as email remains a crucial channel for audience engagement and retention.”
Liquor.com also anticipates continued audience growth. 10,000 to 20,000 new email subscribers join Liquor.com each week, receiving the company’s award-winning content in their inboxes five days a week.
Currently, Liquor.com reaches and engages 3.5 to 4 million drinking consumers a month across its various digital channels, including website traffic, email subscribers and social media followings. In total, more than 22 million drinkers are reached annually by Liquor.com.
Liquor.com is the inspiring digital publication dedicated to good drinking and great living. The right cocktail at the right time; home-entertaining advice; essential recipes and indispensable spirits; the people and places that matter now. Liquor.com and its stories have won numerous awards, including Tales of the Cocktail Spirited Awards for Best Cocktail Writing and Best Cocktail Author, and a James Beard Award for its How to Cocktail video series. Join Liquor.com on Facebook, Twitter, Pinterest and Instagram.
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