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Liquor.com’s How to Cocktail Videos Win a James Beard Award

San Francisco, CA, May 6, 2013

Liquor.com, the leading digital media platform focused on mixology, spirits and the lifestyle of cocktail culture, has won a 2013 James Beard Award for its How to Cocktail videos, a series of entertaining drink-focused segments starring some of the biggest names in bartending.

The videos were honored at the prestigious James Beard Book, Broadcast & Journalism Awards ceremony on May 3. The How to Cocktail series took home the award for Video Webcast, Fixed Location and/or Instructional, a new category introduced for the first time this year. (For a list of all the 2013 Beard Award winners, click here.)

“It was a great honor to win this award, and it’s a testament to people’s growing interest in making and drinking craft cocktails,” says Liquor.com editor-in-chief Noah Rothbaum. “At Liquor.com, we’re fortunate to work with a world-class group of contributors who are passionate about sharing their knowledge with an audience thirsty for expert advice and entertainment.”

Liquor.com’s CEO and co-founder, Kit Codik, says the company sees video as part of its commitment to embracing a multi-platform approach to publishing and distributing its content. “Video is an essential part of the future for audience engagement in digital publishing. Liquor.com has tried to set a new standard for compelling short videos about drinks, covering history and technique, and shot in beautiful cinematic style,” Codik says. “It’s an area in which we will continue to invest as we grow our audience and extend our reach.”

The How to Cocktail series includes 28 videos on everything from classics like the Martini, the Cosmopolitan and the Old Fashioned to how to serve absinthe in the traditional style, as well as punches and shot pairings, such as the Mexican-style Sangrita. The videos are hosted by master mixologists from around the country, including Liquor.com advisory board members Dushan Zaric, Simon Ford and Jacques Bezuidenhout.

The latest entry in the How to Cocktail series launched last week, featuring top San Francisco bartender Erik Adkins crafting the classic Sazerac. More How to Cocktail videos starring Adkins and H. Joseph Ehrmann, another Bay Area mixologist and Liquor.com advisory board member, will be released in the coming weeks. (You can find all of Liquor.com’s videos at http://youtube.com/liquor or at http://liquor.com/video/.)

For additional information, please contact senior editor Jason Horn, jason@liquor.com.


About Liquor.com

Liquor.com was founded in 2009 with the mission to bring the industry’s leading experts, new media and technology to educate, inspire and enable the world to drink better, smarter and with greater appreciation. In addition to content and technology focused on a variety of cocktails- and spirits-related consumer needs, the platform offers local guides for New York, San Francisco, Los Angeles and Chicago, as well as hosts spirited events around the country. The site is edited by celebrated spirits author Noah Rothbaum and boasts an Advisory Board consisting of a dozen of the world’s foremost bartenders and drinks experts including Dale DeGroff, David Wondrich, Jim Meehan and more. Recent achievements include surpassing 300,000 fans on Facebook and winning the 2012 Tales of the Cocktail Spirited Awards for Best Cocktail Writing and Best Cocktail Author. Liquor.com’s content reaches over 5 million consumers and top bartenders each month across its various owned and operated and partner channels.


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