Jacques Bezuidenhout

Location: San Francisco

Jacques Bezuidenhout is a San Francisco hospitality expert, brand ambassador and cocktail consultant who serves on Liquor.com’s advisory board.


Bezuidenhout, a native of South Africa, has worked in the hospitality industry since 1995. He sits on Liquor.com’s board of advisors and works with Liquid Productions to produce branded events across the country, in addition to running his own spirit and cocktail consulting company. With PlumpJack Group, he opened popular bars Foundry and Wildhawk in San Francisco.

Prior to this, Bezuidenhout was the bar, cocktail and spirit specialist for the Kimpton Hotel & Restaurant Group, overseeing individual and national spirits menus, as well as consulting on bar concepts at more than 70 American restaurants and bars. He also helped to launch the San Francisco chapter of the United States Bartenders Guild and has served as a brand ambassador for Partida Tequila and Plymouth Gin.

Awards and Publications

  • 2011 Tales of the Cocktail Foundation Spirited Award for Best American Brand Ambassador
  • Tales of the Cocktail Foundation Spirited Award nominations for Forgery and Wildhawk, two bars he opened, in 2016 and 2017, respectively 
  • Various cocktail competitions, including competitions sponsored by Bombay Sapphire and Chartreuse



  •  Certification, BAR 5-Day Program

About Liquor.com

Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate anyone—and everyone—interested in what happens in the glass and out of it.

For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the Internet according to comScore, a leading Internet measurement company, and reach more than 30% of the U.S. population every month. Our brands collectively have won more than 20 industry awards in the last year alone and, most recently, Dotdash was named Publisher of the Year by Digiday, a leading industry publication.