Established in 1998, SVEDKA Vodka launched with a brand vision: to put fun back into the vodka category. As the first brand to introduce a “cheap chic” market positioning, SVEDKA became the one brand to let consumers have it all: a high-quality, premium import with a hip, fun brand image at an affordable price. Defying the old guard brands that were focused on the past, SVEDKA staked its claim on the future by adopting the tagline, “Voted #1 Vodka of 2033” and introducing the world’s first “spokesbot” – the irreverent, visually arresting SVEDKA_Grl. Always willing to be her fun, flirtatious self, she is a witty voice of optimism from the future, where there are no boundaries.
Are you smarter than your bartender?
Think you know the booze? Let’s start with some basics.