New Artisan Spirits is a plant-based spirits company. It produces artisan spirits in architectural packages with palindrome names. ROXOR Gin is their first spirits. Robert Del Grande holds a PhD in bio-chemistry and is a James Beard awarded Chef. He is the curator for ROXOR, which features both traditional gin botanicals, as well as unique plants from cooking. ROXOR’s signature taste is both complex and smooth at 90 proof. This is accomplished through both the selection of plants, as well as the distillation method. Don Short, a former executive for Coca-Cola designed the architectural, decanter-quality package and the palindrome name. The brand is currently distributed in Texas.