We believe generosity and success go hand in hand. That being generous with our time and knowledge, creates greater success for ourselves and others. That business should solve social problems not create them, that people are as important as profit and that the individual pursuit of wealth has created problems for all.
We believe in sharing in our success, supporting local communities, and investing in social business. It’s at the heart of what we do and inside every bottle.
After all, Chivas Regal was originally blended by brothers James and John to be shared with their friends, while supporting their local community too.
Because they realized early on, success is much richer when we share it with others.