Booze and technology are inexplicably linked. It’s 2018 after all. Gone are the simple days of pour, drink, repeat. We now have clouds made of alcohol and robot bartenders.
If you’re feeling overwhelmed with all that cocktail tech, you might change your mind when we tell you that new advances could help quicken the process and eliminate the hassle of buying drinks at your favorite sports stadium.
CLEAR, a biometrics company you probably know from its airport security checkpoints, has switched gears to make a splash in the sports entertainment world. For the first time ever in the U.S., fans at stadiums across the nation can purchase concessions (yes, including booze) with the tap of a finger or blink of an eye. The technology enables biometrics to fully replace a valid ID and credit card for purchases of alcohol.
CLEAR hopes its innovative platform will both enhance the experience of fans and improve security at sporting events. Apparently, liquor and alcoholic drink control boards around the U.S. agree, giving CLEAR the authority to internally track IDs, verify authenticity and identify the user biometrically.
You’ll find CLEAR fast lanes at these participating venues: AmericanAirlines Arena in Miami, AT&T Park in San Francisco, Avaya Stadium in San Jose, Calif., SunTrust Park in Atlanta, Banc of California Stadium in Los Angeles, Citi Field in New York City, CenturyLink Field in Seattle, Comerica Park in Detroit, Coors Field in Denver, Marlins Park in Miami, Oakland-Alameda County Coliseum, Safeco Field in Seattle and Yankee Stadium in New York City.