The Whiskey Bottle Gets a Makeover

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A new whiskey brand wants to shake up traditional liquor packaging. Inspired by entrepreneurial moonshiners, a company called Stillhouse is thinking beyond of the bottle, packaging its American whiskey in flask-style metal containers, instead of traditional glass bottles.

Because they’re unbreakable, the 750-milliliter stainless-steel whiskey bottles can go anywhere that glass bottles are a bad idea: the beach, tailgate parties or cocktails poolside. If just you want to display the stylish bright-red can on your bar cart, though, we won’t judge.

The whiskey, at 80 proof (40 percent ABV), is made from estate-grown corn and distilled in Kentucky and Virginia. It’s available in six flavors—unflavored, Apple Crisp, Peach Tea, Coconut, Mint Chip and Red Hot—each with a suggested retail price of $27.99.

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