We use cookies to track your browsing behavior on our site and provide ads relevant to you. You can opt out by disabling cookies in your browser. To learn more, see our privacy policy.

This Season, Share a Bond Made in Bourbon | Partner Tip

Need a holiday gift for the bourbon lover on your list? Russell’s Reserve is a family-made bourbon, built on the bond between a father and son.

The father-son duo of Master Distillers Jimmy and Eddie Russell created the spirit in 1998 to commemorate Jimmy’s 45th anniversary with the company. Since then, both men have earned spots in the Bourbon Hall of Fame, thanks to their efforts in creating spirits of the highest standards.


To meet those rigorous standards, the Russells only age their bourbon in new American white oak barrels, using only a #4 alligator char. And by hand-selecting those barrels from the center cut of the rickhouse where aging conditions are optimal, Jimmy and Eddie personally ensure that only the finest spirit emerges—an unrivaled bourbon of rich color and deep flavor.

Share a bond made in bourbon this season by gifting a bottle of Russell’s Reserve to your favorite bourbon fans near and far—and keep the family tradition going strong.

Still Thirsty? Sign Up for the Liquor.com Newsletter

Get more stories, news, recipes and more delivered straight to your inbox.

From our Friends

Follow us on Instagram