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The Tale End: 2012

For five days each July, the nexus of the mixological universe is New Orleans’ French Quarter as top bartenders and spirits experts gather for Tales of the Cocktail. And this year, the event’s 10th anniversary, was appropriately the largest edition so far.

Before we tell you about a few of the interesting things we saw at the conference, we wanted to share an exciting piece of news: We won the Tales of the Cocktail Spirited Award for Best Cocktail Writing and our advisory board member David Wondrich was named best cocktail author for his stories on Liquor.com. In addition, our advisor Jim Meehan’s The PDT Cocktail Book was named best new book, and our advisor Gary Regan was honored with a lifetime achievement award. We congratulate all the winners from around the world!


TOTC is also where many brands reveal their latest products. We tasted some unreleased whiskies, including the next Parker’s Heritage Bourbon ($80) from Heaven Hill, a special 20-year-old Michter’s Bourbon ($450) and Whistlepig’s super-premium TripleOne Rye ($111), plus William Grant & Sons’ new Montelobos Mezcal ($50) and a set of limited Absolut Craft vodkas created by London bartender Nick Strangeway.

Master mixologist Dale DeGroff, another of our advisory board members, launched his own eponymous Pimento Aromatic Bitters at Tales as well. Pre-order a collectors-edition 250-mL bottle ($18.92) on his site KingCocktail.com and look out for it soon in bars across the country. Cheers!

Series & Type: Travel Trends

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