According to Busch, pop-up bars are tired. So for one day only, the brewery is pushing the trend past not just conventional limits but city limits, too. Somewhere, deep in an undisclosed U.S. national forest, Busch will be hosting a secret bar with free beer and other offerings for anyone that can find it. If you’re up for the hunt, the official Busch Twitter account has already started dropping hints on where to start your trek.
The bar will only be open on July 20 from 10 a.m. to 5 p.m. Everyone that manages to find the hidden wilderness bar will automatically be entered into a raffle to win a lifetime supply of free Busch beer, national park passes and much more.
Busch has partnered with the National Forest Foundation for this event in efforts to conserve almost 200 million acres of forest. For every brave beer lover that makes it out to the bar, Busch has promised to plant 100 trees in a national park. It’s time to pull out your hiking gear and find some beer.