People are drinking more gin than ever before.
A new report from International Wine and Spirits Research (IWSR) showed that gin has had an impressive rise in popularity, with an international growth rate of 8.3% in 2018. pink gin helped to propel gin to the top, as well as a growing Gin & Tonic trend in the upscale bar scenes of Brazilian cities Sāo Paulo and Rio de Janeiro. In gin’s native market of the U.K., gin consumption went up by as much as 32.5% alone.
But not all clear spirits are experiencing the same boom. Vodka has seen a decline in consumption and could continue to decrease over the next five years. Looks like more people are subbing out their Bond-style Vesper for something a little more classic and clean.
Unsurprisingly, international whiskey consumption has seen an increase as well, mostly fueled by Indian markets, which hold the highest number of whiskey drinkers in the world. The U.S. and Japan have also shown strong growth levels.
The U.S.’s latest growing obsession happens to be a neighborly import, as agave-based beverages like mezcal and tequila increased in consumption by 5.5%
Mixed drinks and ciders, as well as ready-to-drink (RTD) canned beverages, also grew in popularity with a 5% increase from the former year. These sweet, handy and portable drinks are having their moment at the cost of beer as the former are often easier to drink and have a less bitter taste.
In addition to portability, health consciousness is becoming more important to drink seekers. Low– and no-alcohol products are growing and are only predicted to keep growing.