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PBR Just Designed a Ski Jacket For Storing Beer

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(image: 686)

If you love snow sports, you know there’s nothing more refreshing than a midday beer on the mountain. But who wants to pay $10 for a domestic beer just because it’s sold at 10,000 feet? Pabst Blue Ribbon feels your pain, and that’s why it designed a ski jacket specifically to hold cans of beer.

The beer company teamed up with 686 Technical Apparel to design a coat that will both keep you warm and conceal your beverages. The front and chest pockets are insulated and hold a full six-pack, while four mesh pockets line the interior.


The jacket sells for $250, which is on par with most ski jackets from major brands. It might not be as innovative as the Drinking Jacket, but we can’t help but appreciate good design with boozy priorities in mind.

Series & Type: News Products

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