Patagonia, the outdoor clothing brand with a cult following, has made the decision to enter into a new market: beer!
In typical Patagonia fashion, the beer has been created to stand out. It will be the first to be made from Kernza, a perennial breed of wheat.
Called Long Root Ale, the beer is produced by Patagonia’s sustainable food offshoot, Patagonia Provisions. The brew was created in partnership with The Land Institute, a nonprofit based in Kansas which created the Kernza grain.
The unique breed of wheat is relatively new; Land Institute researchers began breeding it in 2003. The new crop only requires half as much water as regular wheat, due to its long roots. The sustainable grain also doesn’t die after harvest, meaning it can grow season after season without replanting.
The inventive beer was brewed at the Hopworks Urban Brewery in Portland, one of the world’s biggest craft brew hubs. Long Root Ale is available in 16 oz. cans and can be purchased at Whole Foods locations in California, Oregon and Washington.
Read more about sustainable brewing below: