From Sammy Hagar’s Cabo Wabo tequila to Dan Aykroyd’s Crystal Head vodka, celebrity liquor brands are nothing new. Metallica announced the release of a new brand inspired by the band’s love of both booze and heavy metal this week, called Blackened American whiskey. It pays homage to their 1988 album “…And Justice for All,” of which the first track is titled “Blackened.”
Whiskey connoisseurs are sure to be excited about this release, as Metallica chose master distiller Dave Pickerell to take on the project with them. Previously master distiller at Maker’s Mark, Pickerell has a long history of revolutionizing distilling processes, including introducing new techniques such as solera aging and triple finishing.
Now, Metallica and Pickerell are waiting on a pending patent request for another revolutionary distilling technique, one they call “black noise.” Using a blend of bourbons, ryes and other whiskeys hand-selected by Pickerell, the mixture is stored in black brandy barrels and then “inundated with low hertz sound waves so intense that it actually enhances the molecular interaction and ultimately the finish of the whiskey,” according to their press release.
Blackened American whiskey will be available for $53 per bottle in select U.S. cities and two online retailers later this week.