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Heineken’s Newest Beer Will Get You High

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The Stoney Negroni, Sour T-iesel and Rolled Fashioned, from left, at Gracias Madre

Booze brands are always looking to tackle the next big trend, from making the 40-ounce more appealing to combining popular beverages. As more states legalize recreational cannabis, companies are jumping at the chance to tackle this new frontier. The wine industry hopped into the market first with plenty of weed-infused wine, and in the past month, we’re learning almost daily about major beer brands in the U.S. and Canada attempting to make an appealing marijuana beverage.

Heineken is taking advantage of its California beer brand, Lagunitas, to try out its own marijuana drink. Hi-Fi Hops is an IPA-inspired “hoppy sparkling water” made with cannabis instead of alcohol. You won’t find the $8 drink in bars, though. It’s only available in a select number of dispensaries in California, where marijuana is legal.

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The brewery crafted two varieties of the zero-calorie, 12-ounce can. One is made with 10 milligrams of THC, the psychoactive part of the cannabis plant, which delivers the impact of a typical edible. The other is a hybrid with five milligrams of THC and five milligrams of CBD, the nonpsychoactive part of the plant that has been booming across the country due to its alleged health and medical benefits.

Just know it’ll take some expertise to learn how to open this new type of can—pop the tab at the top, then slide it open. It’s resealable, though, so if you don’t finish it in one sitting, you can do so later.

Locations: California Canada
Series & Type: News Products

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