Hurricanes have brought devastation across the nation this year, destroying homes and leaving countless victims in need of basic supplies like water and electricity. Breweries and alcohol companies have stepped up big time to help, halting beer production in favor of canning water and even donating money to save abandoned pets.
This week in Florida, several breweries came together to announce a special collaboration beer brewed specifically to donate proceeds to Irma victims. Brewers told Tampa Bay Times they expect sales of the beer to earn tens of thousands of dollars in aid.
After the storm hit, Khris Johnson, the founding brewer at Green Bench Brewing Co. in St. Petersburg, Fla., quickly teamed up with Casey Hughes, the brewer at Coppertail Brewing Co.; Justin Stange, a partner at 7venth Sun Brewery; and Eric Trinoskey, a brewer at Cycle Brewing, and offered up the idea for an IPA. Using four hop varieties to spell out Irma (Idaho, Rakau, Mosaic and Amarillo), the beer was born.
Hop producers and other suppliers donated their product and time so that 100 percent of the money from sales goes to Feeding Florida. When the brewery wound up with too much product from the excess of donations, they sent it to Intuition Ale Works in Jacksonville and M.I.A. in Miami, which were then able to brew their own batches and do the same thing.
“I don’t want to say it’s never been done before,” Bailey told Tampa Bay Times. “But I can’t think of a time.”