New York Bartenders Have Embraced the Bitter Life

Presented by Fernet-Branca

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Ordering Fernet-Branca at a New York City bar used to mean one thing: You were a bartender visiting from San Francisco. Of course, Fernet-Branca is now enjoyed by nonbartenders and locals. But the Fernet-Branca handshake lives on as a special greeting among bartenders. Check out why New Yorkers have embraced the delightfully bitter spirit.

Brands: Fernet-Branca
Series & Type: Products
Local bartenders have learned the Fernet-Branca handshake.
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