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Learn the Fernet-Branca Handshake

Presented by Fernet-Branca

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When someone orders Fernet-Branca, the bartender will typically reply, “Where do you work?” That’s because the delightfully bitter spirit is a favorite among industry insiders. So much so that ordering Fernet-Branca is a secret handshake for bartenders. The handshake started in San Francisco but has since spread to Chicago, New York and even the general nonbartending population. Watch to find out how you can learn the handshake and join the Fernet-Branca family.

Brands: Fernet-Branca
Series & Type: Products
How one spirit became a way for bartenders to say hello.
Appears in 3 Collections

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