What do you get when you pair a Grammy-nominated rapper with an iconic German liqueur?
One very original Jägermeister cocktail.
Today, Jägermeister and music magazine The Fader are announcing their new partnership around an exciting program called “Unlocking The Craft.” As part of this program, they enlisted Atlanta hip hop artist 2 Chainz, who visited Jägermeister’s distillery for a hands-on education in crafting the legendary liqueur. The best part? It’s all caught on camera.
When he touched down in the quaint town of Wolfenbüttel in Germany, 2 Chainz met with Jägermeister’s master distiller, who led him on a private tour of the distillery. After a crash-course in Jägermeister’s craft and production processes, 2 Chainz took on a personal bartending challenge and developed his own signature Jägermeister cocktail.
Want to see how it all went down? The Fader will be releasing the full film of 2 Chainz’ visit on Wednesday, November 11. Plus, the night before, 2 Chainz will unveil his original Jägermeister cocktail at an event in Brooklyn where he’ll also be performing live.
Until then, watch The Fader’s trailer for a sneak peek at 2 Chainz’ Jägermeister tour, and check back next week to see the rest of the footage.