Would you drink beer made from beard yeast? What if it was for a good cause?
Rogue Ales’ new Beard Beer is now the official No-Shave November brew. According to a September 28 press release, proceeds from the sale of Rogue Ales’ Beard Beer will benefit No-Shave November—a non-profit devoted to raising cancer awareness—in a charitable partnership starting this November.
What exactly puts the “beard” in Beard Beer? The secret is in Rogue Ales’ brewmaster John Maier’s whiskers. Maier’s beard hasn’t been cut since 1978 and contains its own natural yeast, which is what was used to create this American Wild Ale. This facial hair-inspired brew is available in 22-ounce bottles bearing Maier’s bearded visage and it’s on draft at select locations.
Read more about how Rogue Ales and No-Shave November are raising awareness one beard and one beer at a time at Eater.