Counting calories? That second Vodka Tonic may not be as meaningless as you think.
Diageo, one of the world’s leading spirits producers, announced that it will start providing macro-nutritional information on its bottles, including on top brands like Ciroc, Smirnoff and Guinness. The information is also already listed on the company’s DRINKIQ website.
In the past, alcohol companies were not allowed to show any macro-nutritional information on products, but in 2013, the US Treasury’s Alcohol Tax and Trade Bureau approved voluntary labels that include serving size, number of servings per container, alcohol content, number of calories and grams of carbohydrates, protein and fat per serving.
“The consumer is at the heart of everything we do,” said Peter McDonough, President of Marketing and Innovation for Diageo North America, in a press release. “And making serving facts information available to people in an easy to understand format is what, according to our research and polling, today’s consumers want.”