Drinking is always better with a side of goodwill.
Brooklyn-based Threes Brewing recently launched a national campaign called PeoplePower, a grassroots movement that aims to provoke “meaningful policy change at both the local and national levels.” This initiative encourages breweries to pledge their support to the American Civil Liberties Union by championing voter rights—with craft beer.
Between July 4 and Election Day (November 6), breweries across the country will launch their own versions of People Power beer, the first craft beer created solely to raise funds and awareness for the protection of civil liberties. You’ll be able to find People Power beer at all of the participating breweries, but no word yet on whether they’ll be available elsewhere.
As of June 14, 29 breweries have taken the People Power pledge. The pledge reads” “We brew beer for the moments we celebrate and the way it brings people together …. As we are uniquely positioned to raise awareness and bolster civic engagement, we feel a moral imperative and a patriotic duty to act.”
This isn’t the first establishment to take an open stance on politics. New York City bar Coup donated 100 percent of its profits to various charities in 2017, including the ACLU, Planned Parenthood and the ASPCA, while another bar in NYC, Bar Moga, donates a portion of its sales to the ACLU and Breast Cancer Research Foundation. We’ll toast to that.