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Collagen-Infused Beer is Now a Thing in Japan

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In Japan, beauty may just be a beer away.

This week, a new beer named Precious hit the market—and it has a somewhat interesting (and baffling) ingredient: collagen.


Marketed to women on the quest for beautiful skin, the beer contains two grams of collagen per can and is a light five percent ABV.

Dying to take a sip? Precious is only available to a very limited market, so unless you live in Hokkaido, Japan, you’re out of luck. Fortunately, we can all watch the commercial (below) featuring beautiful models guzzling brews. Who needs the fountain of youth when you can just take a trip to the liquor store?

Series & Type: News

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