Tequila has grown into one of the most popular spirits in the world. And it’s important that the people making it remember why.
Sure, there are areas where producers can try new things. But when trying to satisfy the global appetite for tequila, you can’t go wrong following a handcrafted process refined over generations.
Every tequila producer has its own secrets, quirks and ways of doing business. But they all should ideally remember three rules for making tequila the right way.
1. Grow Your Agave in the Right Place
Making tequila the right way starts with the soil. The conditions where you grow your agave will have a massive influence on the flavor profile of the tequila. For instance, Casa Noble could only be created with agave grown on its estate.
David Yan, the global brand ambassador of Casa Noble, explains why: “The combination of high altitude, volcanic soil, dryer weather and growing on an incline makes our agave struggle to survive.” That struggle is what gives Casa Noble its strong character. You can’t create such distinct flavors and aromas under any other conditions.
2. Take the Right Amount of Time
In order to meet increasing demand for the spirit, many tequila producers are being tempted to take a more industrial approach. But the handcrafted process is the foundation of all great tequila—and handcrafted often means doing things very slowly.
Casa Noble cooks its agave for 36 hours and relies on natural, unassisted fermentation, which can take up to five full days. It’s a reminder that it takes a lot of patience to make a special tequila.
3. Treat the Waste the Right Way
Using a sustainable process for tequila isn’t only good for the environment, it helps create a better tequila. Casa Noble, once again, is a model for making tequila the right way. It led the way in sustainability by building a water treatment facility and compost field on the Casa Noble estate.
This allows Casa Noble to compost its waste, creating richer soil, better agave and, eventually, delicious tequila.
The cycle repeats. And more amazing tequila is made.
Looking for more about making tequila the right way? Check out everything that’s happening at Casa Noble.