The tequila industry is moving in two directions. Certain producers are scaling up to an industrial model to meet the growing—and global—demand for the spirit, while other brands are doubling down on sustainability.
That second group is going to be the one to ensure the survival of the tequila category. And that group is being led by Casa Noble.
It’s not a secret how Casa Noble is keeping its tequila sustainable. But it does require serious commitment. Any brand can—and really, should—follow Casa Noble’s five steps for making sustainable and organic tequila.
1. Grow Your Own Agave
All tequila starts with agave. Growing agave plants on an estate you own makes it possible to use the waste created during production as compost to help more agave grow.
2. Build a Water Treatment Facility
It takes approximately 10 liters of water to produce 1 liter of 100% agave tequila. That’s why it’s so beneficial to recycle the liquid waste that’s created during tequila production. Build a stand-alone water treatment facility so you can make this waste safe for composting.
3. Set Up a Compost Field
The treated liquid waste is combined with solid waste in the compost fields, which will eventually be used as fertilizer. Casa Noble built compost fields on its property for the purpose of turning waste into life. And by life, they mean more agave and, eventually, more tequila.
4. Make Your Tequila Batch by Batch
Of course, this process is only possible if you’re creating a manageable amount of waste. This is where Casa Noble has another advantage. Since it makes tequila batch by batch, it can handle the waste more easily. Count this as one more reason why a handcrafted approach beats industrial manufacturing.
5. Get Certified
The ultimate goal is for all tequila to be sustainable and organic. And when Casa Noble became the first tequila to be certified organic by CCOF (California Certified Organic Farmers), it put pressure on other brands to earn that certification as well.
In case that wasn’t enough, Casa Noble also earned Kosher certification—meaning its tequila has no additives—and Mexico’s Green Industry Certification for exemplary water usage, waste disposal and energy saving.
But you don’t have to make tequila to play a part in the sustainable spirits movement. As a consumer, you can simply check for certification so that you only buy tequila made the right way.