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Why the Aperol Spritz Is So Popular in Italy
Presented by Campari
Posted on Aug 04, 2017
No one understands the intersection of drinking and culture quite like the Italians do. From morning to night, there’s a drink for every moment. Go ahead: Drink Italian. It’s a way of life.
The origin of the Spritz is unclear. Many believe it was created in the 19th-century during the Austrian occupation of Italy—the name is derived from the German word spritzen—but it’s impossible to know for sure.
What is known is that the Aperol Spritz has become the go-to Spritz for Italians. It’s also one of the most popular cocktails in the country. Period. Go to an Italian piazza during the afternoon, and you’ll see the Aperol Spritz—bright orange and sparkling in its signature wine glass—all over tables at cafés and bars.
There’s a reason it has become so popular in Italy, especially during the aperitivo hour. Prosecco proves to be the perfect match for Aperol, adding a bubbly splash of freshness to the rich, complex aperitivo.
The versatile cocktail also has a relatively low alcohol content of 9 percent ABV, which makes it ideal for aperitivo hour, brunch and countless other occasions.
Bringing this Italian staple to your backyard isn’t complicated. Just follow the simple recipe here, and enjoy this authentic taste of Italy.
Take one sip, and you’ll see why it’s quickly becoming the cocktail of the summer in the U.S. The quality and freshness of the Aperol Spritz crosses borders and transcends language.