We use cookies to track your browsing behavior on our site and provide ads relevant to you. You can opt out by disabling cookies in your browser. To learn more, see our privacy policy.

Drinking These Amari Neat Won’t Leave You Feeling Bitter

Presented by Campari

No one understands the intersection of drinking and culture quite like the Italians do. There’s a drink for every moment. Go ahead: Drink Italian. It’s a way of life.

Amaro is Italian for bitter. The flavor profile of authentic Italian amaris, however, would be better described as pleasantly bittersweet, with a smooth finish that can be enjoyed neat or over ice. The key is not settling for anything other than authentic Italian brands. These three liqueurs certainly fit that description. See which one has a flavor profile that appeals to your palate.


This artichoke-based liqueur has a totally unique flavor profile, from its herbal nose to its ever-so-slightly woody aftertaste. The secret recipe, which blends 13 herbs and plants, gives this Italian original a complexity you have to sip by itself to truly appreciate. It has the bitterness you expect from an authentic amaro, but dried fruit and caramel notes add an irresistible hint of sweetness.


This classic after-dinner liqueur features more of citrus than Cynar. Hints of orange blend perfectly with its impeccable mix of Mediterranean herbs, bitter orange, lemon and pomegranate. These authentic Italian ingredients lend the amaro a velvety, rounded texture that lingers with a smooth, softly bitter finish.


The recipe for Braulio was created more than 140 years ago and has remained a closely guarded secret since. But there’s no hiding the distinctive taste that has made it a favorite among amaro lovers throughout Italy and beyond. Gentian root and wormwood flavors give Braulio an earthy feel that stands well on its own. It’s just a matter of whether you prefer it on the rocks or neat.

These Italian amari can function as the base for countless cocktails, but they don’t exactly need the support. Just reach for Cynar if you’re looking for an herbal liqueur, Averna if you crave something citrusy and Braulio if you want a more earthy flavor.

All three do share one trait: Each of these amari is far more balanced than bitter.

Locations: Italy
Series & Type: Products
Appears in 3 Collections

Still Thirsty? Sign Up for the Liquor.com Newsletter

Get more stories, news, recipes and more delivered straight to your inbox.

From our Friends

Follow us on Instagram