The King of Beers must give up its crown. Budweiser is no longer one of the top selling beers in the U.S., according to new data from Beer Marketer’s Insights. Miller Lite took Budweiser’s No. 3 spot, behind No. 1 Bud Light and No. 2 Coors Light.
Budweiser has been slowly falling in the rankings since 2001, when Bud Light usurped the throne. Coors Light took over the No. 2 spot in 2011.
BMI attributes Bud’s fall to the decrease in overall consumption of beer combined with an upward trend in people switching to craft brews, wine or spirits. Craft beer sales rose more than 1 million barrels to 25 million barrels total in 2017, compared with 10.7 million barrels in 2010, BMI estimates.
While domestic light beers will likely always sell well, the Brewer’s Association chose a very different lineup as their favorites last year.