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Hold The Spoon: Ben & Jerry’s is Now in the Beer Business

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Image: New Belgium Brewing/CNN

We’re all familiar with Ben and Jerry’s playful labels on pints of ice cream—but this year, get ready to see them on bottles, because the company has set its sight on the beer business.

After tackling Late Night TV, everyone’s favorite frozen treat makers have partnered with Colorado beer company New Belgium Brewing. The result? Ice cream-inspired Salted Caramel Brownie Brown Ale, which clocks in at a reported 6.3 percent ABV that will, in all probability, taste like bottled, boozy heaven—and that’s not even the best news. This new sudsy offering will also help better the planet.


Because Ben & Jerry’s and New Belgium are both registered B-Corporations (a certification issued to companies that meet its social, environmental, accountability and transparency standards), proceeds of the beer will benefit Protect Our Winters, a nonprofit that helps fight climate change.

The brew is set to launch in fall of 2015, so when you finally get your hands on a bottle, buy an entire case instead. The polar bears will thank you.

Series & Type: News

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