Brewers at Anheuser-Busch are taking a break from brewing beer to produce and send 300,000 cans of water to victims of Hurricane Florence.
Red Cross shelters will receive and distribute the water should clean drinking water end up in short supply in areas affected by the storm.
The announcement came the same day the company released newly designed cans and trucks to better capture the spirit of the program, highlighting its continued support of communities in need.
It also announced the company’s brewery in Fort Collins, Colo., joins its facility in Cartersville, Ga., in the ability to can water, greatly expanding the production ability.
“Putting our production and logistics strengths to work by providing safe, clean drinking water is the best way we can help when disasters strike,” Michel Doukeris, the CEO of Anheuser-Busch, said in a statement.
In 2017, the brewer provided almost three million cans of emergency drinking water to communities impacted by natural disasters, including Texas, Florida, Georgia and California. The company said that since 1988 it has donated 79 million cans of water to areas in need.