Absolut Elyx Launches Mission to Bring People Access to Safe Water

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Everyone should have the right to drink—water, that is.

Absolut Elyx and Water for People (WFP) are joining forces in a five-year mission to bring safe water systems to 100,000 people across the globe. For every bottle of Elyx sold, WFP and Elyx will provide access to safe water for one week—140 liters—for someone in need.

Starting in October, each Elyx Pineapple of Hospitality sold—the brand’s pineapple-shaped copper cocktail vessel (sign up to get yours here)—will bring an entire month of access to safe water to someone in need.

Read more about this charitable partnership at Water for People.


Brands: Absolut Elyx
Series & Type: News

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