A Sad “Adios” to the Most Interesting Man

We don’t always cry when we’re writing the news. But when we do, it’s for this guy.

Dos Equis recently announced they’re parting ways with Jonathan Goldsmith, the 70-something actor who rose to international stardom as the brand’s Most Interesting Man in the World spokesperson. Goldsmith spent more than 50 years as a character actor on classic TV shows like The Rockford Files, Gunsmoke, Murder, She Wrote and Dynasty, as well as movies like the Clint Eastwood film Hang ‘Em High. But well into his seventies, he captured the hearts of a whole new generation of fans with his portrayal of the suave silver fox who didn’t always drink beer, but when he did, well, you know the rest.

Apparently, even impressively bearded, sexy gents are not immune to the ravages of ageism. Media speculation is rampant that, after a wildly successful nine-year run, Goldsmith is due to be replaced by a younger model. “Culture has changed very dramatically,” Dos Equis vice president of marketing Andrew Katz tells USA Today. “Our millennial drinker has changed quite dramatically, and the competition has only exploded with the advent of craft [beer]. We just want to make sure that the [Most Interesting Man] story evolves.”

There’s one last round of commercials featuring everyone’s favorite bronzed lothario, one that lets his legion of admirers say their final goodbyes. He’s embarking on a trip to a place no man, interesting or otherwise, has ever traveled before. Will his gorgeous co-astronaut serve him a Dos Equis upon their landing on Mars? Dos Equis brass declined to comment, and Goldsmith was quoted as saying only, “Stay thirsty, my friends.”

 

Update: Dos Equis announces a new Most-Interesting Man. (But how can you replace a legend?)

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Discussion

  • lucy8a.36cf4 posted 2 months ago

    His replacement is horrible !

    Bring Goldsmith back!

  • joer122 posted 2 months ago

    Dos Equis ... put this mistake behind you quickly. Bring back Goldsmith while you can. Paying for an entirely new campaign just to prove you were right is foolish. It wasn't broke!

  • joer122 posted 2 months ago

    New guy is ok but NOT inn the level of previous ...you need to bring back Goldsmith and take more time finding a proper replacement. The. New guy see m s cheesy.

  • joer122 posted 2 months ago

    New guy is ok but NOT inn the level of previous ...you need to bring back Goldsmith and take more time finding a proper replacement. The. New guy see m s cheesy.

  • Bjack posted 3 months ago

    They are making a mistake... this new guy is nothing in comparison to Mr. Goldsmith who is very handsome and looks the part where this new guy is not even close!!! I won't be paying any attention to the new guy or any commercials he is featured in. Perhaps you should bring Mr Goldsmith back from Mars and send them the other guy instead.

  • Bjack posted 3 months ago

    They are making a mistake... this new guy is nothing in comparison to Mr. Goldsmith who is very handsome and looks the part where this new guy is not even close!!! I won't be paying any attention to the new guy or any commercials he is featured in. Perhaps you should bring Mr Goldsmith back from Mars and send them he other guy instead.

  • rmohlay.52d5490 posted 3 months ago

    don't like the new guy

  • Teely posted 3 months ago

    What will I do when my role model is gone?

  • nwrider55 posted 4 months ago

    What were they drinking when they replaced the foxy guy with a younger, far-from charming or appealing guy...and by the way, I'm not interested in the new most interesting guy at all!!!!

  • jpm29803.e0f97b1 posted 5 months ago

    The new ad guy is out of his league. He certainly isn't interesting at all and needs a bath!


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