To end racism, we must fight actively against it. Leadership has to come from every source of power and today especially from businesses. Our website has not done our part editorially or organizationally. We publish the work of so many writers, photographers and illustrators, but relatively few are Black, Indigenous or People of Color (BIPOC). There are no Black editors on our staff. This is unacceptable. Addressing these deficiencies is the foundation of our commitment.
As a cocktails and spirits website, we believe that we can make a lasting difference by focusing on the people we work with, who we pay and what we choose to publish.
This is our commitment:
- We will actively recruit and promote Black and POC writers and drinks professionals to report stories, develop recipes and create visuals. By September 30, we pledge that at least 25% of our new written and visual content will be created by BIPOC.
- We will amplify and normalize the work of Black members of the drinks community on our social media platforms. By September 30, at least 20% of our Instagram stories will feature BIPOC drinks professionals.
- We will consciously work to reduce unconscious bias in our content. By November 30, we pledge to review content that accounts for 50% of our traffic to make sure it appropriately acknowledges and celebrates the cultural origins of recipes and spirits.
- We will post about our work each quarter to update you on our progress.
We hope and plan to get a lot right, but we know we will get some things wrong. We look forward to hearing from our readers and listeners about how we can continue to improve.
Thank you for your readership and the opportunity to make our site even better. This is the beginning.
Eric, Heather, Nadia, Kathryn, Todd, Brooke