Alexis Doctolero is the VP of trade marketing and activation at Liquor.com, where she develops trade-focused integrated marketing programs, works in collaboration with spirits brand partners and executes on all trade activations.
Doctolero joined Liquor.com in August 2010, bringing more than 10 years of spirits and hospitality industry experience, including having worked at some of the best cocktail bars and with Team Enterprises, which represents the Bacardi USA portfolio. She develops trade-focused integrated marketing programs, works in collaboration with spirits brand partners and executes on all trade activations. Alexis is a liaison to the bartending community and is committed to the advancement of the hospitality industry and the professionals who power it.
Alexis graduated from the University of Southern California with a bachelor of arts degree in political science.
Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate anyone—and everyone—interested in what happens in the glass and out of it.
For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the Internet according to comScore, a leading Internet measurement company, and reach more than 30% of the U.S. population every month. Our brands collectively have won more than 20 industry awards in the last year alone and, most recently, Dotdash was named Publisher of the Year by Digiday, a leading industry publication.