What makes you want to buy a specific bottle of liquor? Is it more important that it’s made in the U.S.? Or that it’s of unparalleled quality?
We like to think we have very specific booze-buying standards. But we’re also suckers for a good advertisement.
Admit it: There’s nothing quite like flipping through your favorite magazine and coming across a funny or downright cool alcohol ad, no matter if it’s featuring James Bond, a clever statement or The Most Interesting Man in the World.
We searched far and wide for these ten new and vintage print ads. Just try to get through them all without cracking a smile—or reaching for your credit card—at least once.
Did we miss your favorite print liquor ad? Share it with us in the comments below!
Gordon’s Gin is a classic in its own right. We’ve seen dozens of vintage advertisements featuring various of the brand’s expressions (one of our editors even has an ad from a 1917 issue of LIFE magazine). However, we haven’t ever seen a Gin & Tonic quite that substantial. We’re certainly on the threshold of purchasing our own bottle of Gordon’s.
Whether it’s your sartorial sensibility or what you use in cocktails, sometimes you’ve got to make controversial choices. Luckily, this one is quite delicious and can be combined with just about every spirit under the sun. Who knew an orange liqueur could make such a compelling ad?
Yeah, yeah, this ad is probably more effective for liquor-loving ladies—there’s likely a time every woman would welcome this role reversal. Doesn’t she look happy? It makes us chuckle every time.
It’s not often that drinking gets political, but we’re seriously considering joining this Socialist party.
Vintage liquor ads are a dime a dozen. It seems like magazines used to be awash with pages selling gins, whiskies and vermouths. It’s rare that we see much of the latter anymore, which is why we love this old ad for Noilly Prat. Thanks for the reminder, caped traffic cop!
“There’s nothing more satisfying than Effen on a plane.”
Okay, so maybe this isn’t the most clever booze advertisement, but c’mon: it’s funny! Plus, we wholeheartedly agree.
Of course we had to include a James Bond ad (technically, it’s Sean Connery, but what does that matter?). Bond has a reputation as a cocktail lover, after all. We assumed a Bond-related ad would be a vodka or gin brand (hell, even Scotch!) rather than good ol’ Jim Beam. But, let’s face it, no matter what kind of spirit Fleming’s spy is promoting, we’ll drink it.
Who doesn’t like a healthy dose of Luchador in their tequila? The South African Gringo’s Tequila makes a fighting argument for taking a shot. Just don’t forget the lime.
Think you know the booze?
Let’s start with some basics.