San Francisco, CA, July 17, 2013
Liquor.com, the leading digital media platform focused on mixology, spirits and the lifestyle of cocktail culture, has announced that it has raised a $3.1 million Series B round of funding led by Suffolk Equity Partners of Cambridge, Mass., a boutique, early-stage venture firm with investments in Warby Parker, Alex & Ani and Purity Organic. Also participating in the funding are Typha Partners, also of Cambridge, and multiple private investors, several with influential roles in the beverage alcohol industry.
The growth capital will be used to expand and scale Liquor.com’s platform capabilities, with a focus on extending audience reach online across social media and mobile platforms.
“Now is the perfect time for Liquor.com to look towards expansion,” said CEO and co-founder Kit Codik. “Interest in reputable cocktails and spirits information has never been stronger, and our space is rife with opportunity to apply emerging technology to meet increased consumer demand across the converging web, mobile and social media landscape.”
Plans to expand the company’s operations are underway, with new hires in engineering, sales, marketing and editorial. The company, based in San Francisco, recently opened an office in New York for its expanded sales, marketing and editorial teams.
Liquor.com has more than 350,000 Facebook fans, over 250,000 email subscribers and website growth has doubled year-over-year, currently averaging over 1.3 million unique visitors per month. Liquor.com content can be read on a number of other media partner sites, as well as mobile and tablet applications Pulse and Google Currents, and additional content distribution partnerships for articles, recipes and video are in the works.
Over the last 12 months, Liquor.com has received several editorial awards, including a James Beard Award for its How to Cocktail series, which won for Video Webcast, Fixed Location and/or Instructional, a new category introduced for the first time this year. In July of 2012, Liquor.com also won the Tales of the Cocktail Spirited Awards for Best Cocktail Writing and Best Cocktail Author.
In December, Liquor.com announced the launch of DrinkWire an expert community contributor network. This offering features content from key influencers, including bloggers, industry insiders and bartenders. DrinkWire now has more than 240 community contributors, from whom Liquor.com editors cull an average of 20 stories per day resulting in almost 2,000 new articles and videos on the site since launch.
“We have a host of new products and marketing solutions in development right now that will build upon our core offering and enable us to expand further into helping consumers determine what, where and how to drink better, everywhere, from top cocktail establishments to their neighborhood pub or home bar,” Codik said.
For additional information, please contact Kit Codik, CEO, at firstname.lastname@example.org.
Liquor.com was founded in 2009 with the mission to bring together the industry’s leading experts with new media and technology to educate, inspire and enable the world to drink better, smarter and with greater appreciation. In addition to content focused on a variety of cocktails- and spirits-related consumer needs, the platform offers local guides for New York, San Francisco, Los Angeles and Chicago, hosts spirited events around the country and runs DrinkWire, a curated collection of posts from the top drinks bloggers, writers and bartenders on the web. The site is edited by celebrated spirits author Noah Rothbaum and boasts an advisory board consisting of a dozen of the world’s foremost bartenders and drinks experts, including Dale DeGroff, David Wondrich, Jim Meehan and more. Recent achievements include surpassing 350,000 fans on Facebook, winning a 2013 James Beard Award for video and the 2012 Tales of the Cocktail Spirited Awards for Best Cocktail Writing and Best Cocktail Author. Liquor.com’s content reaches more than 5 million consumers and top bartenders each month across its various channels.
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