Absolut Vodka was first launched in New York in 1979. It soon became the talk of the town, in the US and eventually of the world. But the recipe behind the pure and natural taste of Absolut is actually older than 30 years. The main ingredients in Absolut Vodka are water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. Absolut Vodka is made exclusively from natural ingredients, and unlike other vodkas, it doesn’t contain any added sugar. In fact Absolut is as pure as vodka can be. Still, that purity has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.