I have heard of Bulleit for some time, but never tried it until 2 years ago when I was stuck in LaGuardia airport and the only bourbon served at the bar was . . . Bulleit. I held out while I waited for the plane until the plane was delayed even longer and I broke down and ordered a glass . . . and another . . . and another. You get the picture. I have been sold ever since. It is a really nice bourbon even without the history. It is hard to believe it was founded in 1987.
I avoided Bulleit for a while because I thought the name was gimmicky. I finally broke down and gave it a try when a good friend recommended it. I like it quite a bit and feel that both the bourbon and the rye punch above their weight. I actually prefer the standard bourbon over the 10 year old, which is too smooth for my tastes, but I can see how others might prefer it straight. I drink it straight or on the rock, and it works either way.