Brunch Needs an Authentic Italian Makeover

Presented by Campari

No one understands the intersection of drinking and culture quite like the Italians do. From morning to night, there’s a drink for every moment. Go ahead: Drink Italian. It’s a way of life.

There’s a lot to envy about Italian cocktail culture: the tradition, atmosphere and well-honed occasions. Italian liqueurs and cocktails have been perfected over centuries, and Italy’s way with drinks has drawn the interest and emulation of bartenders around the globe. So why not reinterpret brunch (a modest American tradition) with Italian authenticity?

There are food substitutions, like replacing croissants with cornetti, that will put an Italian spin on your menu. But the simplest way to go Italian is by offering any of these five cocktails during brunch.

Aperol Spritz

A lot of people like a little something bubbly with their brunch. Move past the Mimosa and the rosé and satisfy that craving with an Aperol Spritz. An Aperol Spritz is bubbly and low-proof, making it the perfect cocktail for daytime drinking. This is one of the most popular cocktails in Italy. Soon enough, it will be a favorite for your customers, too.

Garnish: Orange slice
Glass: Wine

Add all the ingredients into a wine glass with ice and stir.

Garnish with an orange slice.

Americano

The name is misleading, since this aperitivo is an Italian classic. It’s the perfect marriage of Campari and Cinzano, two of the most delicious and historic Italian exports. Encourage customers to kick off their brunch with this Italian original, and don’t settle for any knock-offs.

  • 1 part Campari® liqueur
  • 1 part Cinzano® 1757 vermouth
  • 1 splash soda water

Garnish: Orange slice; lemon twist
Glass: Rocks

Add the Campari and Cinzano to a rocks glass with ice and stir.

Top with a splash of soda water.

Garnish with an orange slice and lemon twist.

Frangelico Frizzante

The Frizzante is a perfect sip for enjoying brunch alfresco. Crafted with wild Tonda Gentile hazelnuts from the Piedmont region of Northern Italy, Frangelico adds the perfect nutty flavor with a hint of sweetness complemented by the lime citrus in the Frizzante cocktail.

  • 1 part Frangelico® liqueur
  • 2 parts soda water
  • Squeeze of fresh lime juice

Garnish: Lime wedge
Glass: Cocktail

Add the ingredients to a cocktail glass with ice and stir.

Garnish with a lime wedge.

Campari Orange

Think of this as a refined Italian alternative to a Screwdriver. The orange juice makes it a natural fit in the family of brunch cocktails, while the Campari gives it Italian authenticity. The Campari Orange isn’t the most famous use of Campari—that distinction goes to the Negroni—but this aperitivo should really, truly be a brunch staple.

  • 2 parts Campari®
  • 4 parts fresh orange juice

Garnish: Orange slice
Glass: Highball

Add the ingredients to a Highball glass filled with ice and stir.

Garnish with an orange slice.

Franny & Joe

Some people would rather start their day with caffeine. Those drinkers will appreciate the Franny & Joe. The mix of authentic hazelnut liqueur and cold-brew coffee makes this cocktail perfect for brunch. Add cream to transform this cocktail into the right kind of morning starter.

  • 1.5 parts Frangelico®
  • 1.5 parts cold-brew coffee
  • .25 parts simple syrup
  • 2 dashes bitters

Garnish: Orange peel
Glass: Rocks or coupe

Add all the ingredients to a rocks glass with ice (or a coupe without ice) and stir.

Express an orange peel over top.

As an option, add a dash a cream

Garnish with the orange peel.

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