Behind the Drink: The $13 Cocktail

The best bars in America serve amazing classic and original drinks made with the freshest ingredients, the finest alcohol and a bewildering selection of ice. But often what’s even more attention-grabbing is the price. It’s not unusual to spend $13 or more per cocktail.

While at first blush that seems rather high, what most people don’t take into account is all the hard work and hours of preparation required to produce a perfectly crafted tipple. But instead of us telling you about this process, we thought you’d like to see it for yourself.

For our very first Liquor.com video, we spent a few days at San Francisco’s legendary Bourbon & Branch filming the staff, led by bar manager Jayson Wilde and general manager Ian Scalzo, as they prepare for a typical night. You’ll get an unprecedented look behind the scenes of one of the world’s top establishments and find out just how much effort is put into making each and every drink.

This is the beginning of many more interesting short films we’ll be creating, which will offer unique perspectives on the universe of cocktails and spirits.

So, fix yourself a drink and enjoy the show!


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Discussion (9)

  • Mike McSorley posted 5 years ago

    Heh, in many places in the world run-of-the mill mixed drinks are 17-25 USD. Rejoice, Americans: $13 bucks for a Bourbon and Branch crafted drink is a world-class bargain.

  • Michelle posted 6 years ago

    I think with this love, and care for the ingredients and craft, $13 is a small price. Think of what you pay for a nice fresh green salad tossed with a champagne vinaigrette. It will always be less expensive in our minds than it truely is to produce. I am appreciateve of the quality that people place in their work. So thank you for creating.

  • Rickey posted 6 years ago

    I don't care what city it's in, what bar it's at, what liquor or fresh fruit is used, etc., etc. There is no mixed drink in the world that is worth $13! No wonder the economy is in such dire. People don't know the real worth of anything. I could spend much more out partying if I could afford to go partying! Hell, if I were a millionaire, I still wouldn't want to pay for an ounce of liquor and some additives that was just a take-advantage-of-me kind of thing! Same thing with the fancy, classy restaurants. Ridiculous!

  • Mary posted 6 years ago

    Hey if you're curious to the creators of the video, it was done by a San Francisco based company called The Werehaus. They definitely have a good eye and do great work. Check out them out! - www.thewerehaus.com.

  • The Cocktail Lovers posted 6 years ago

    Fantastic video, very stylish. Looking forward to seeing more in the series

  • Mary posted 6 years ago

    If anyone is interested in the production company who did this video, here they are - The Werehaus - http://thewerehaus.com/recent-work/
    They're based in San Francisco and do amazing videos!

  • Sebastjan posted 6 years ago

    Very nice vid.

  • Dana Thompson posted 6 years ago

    This is a great video. I have more respect for my booze. Now if I could get the chain restaurants to stop charging $10+ for drinks that come from a well, it would help differentiate these type of crafted drinks.

  • Parham Baker posted 6 years ago

    Great Video! We have a large team of bartendes, and I hope you will keep these videos coming out for me to show them. It kinda puts the profession in perspective. We do event bartending, and are fortunate enough to be asked to create special, "Signature" drinks for weddings, fund raisers, etc. These are the $13 dollar drinks!

    Thanks again, and keep the news coming!

    Parham baker
    Event Tenders
    Lexington KY


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